Plumbers, electricians & builders
Web design and SEO for Melbourne tradies.
Websites that get your phone ringing. Built for plumbers, electricians, builders and every trade in between, with the local SEO to back them up.
What a tradies website needs
- Tap-to-call on every screen
- Quote forms with photos
- A page per service
- Service areas
- Licence and insurance
- Google reviews
Quick answer
What should a tradie website include?
A tradie website needs a tap-to-call button on every screen, a separate page for each main service, the suburbs you cover, your licence and insurance details, real photos of your work and a short quote form. It should load in under three seconds on a phone, because that's where most customers search.
Built for calls, not clicks
When someone's hot water system dies or the power's out, they're not browsing. They search on their phone, look at two or three businesses and call the one that looks trustworthy and available. Your website has about five seconds to be that business.
So every tradie site we build puts the phone number at the top of every page, as a button that dials when tapped. Quote forms are short (name, suburb, job, photo upload) and land in your inbox or as an SMS. If you offer after-hours or emergency work, it's obvious from the first screen.
Plumbers, electricians and builders
Every trade gets searched differently, so the pages are planned around the jobs you actually want more of:
Plumbers
Separate pages for emergency plumbing, blocked drains, hot water and gas fitting, each with your licence details and service area.
Electricians
Pages for fault finding, switchboard upgrades, EV chargers and solar, with your REC number clearly displayed.
Builders
Project galleries, a clear process, your registration details and the types of builds you take on (and don't).
Other trades
Painters, landscapers, carpenters, roofers and more: the same approach, tuned to how your customers search.
Local SEO: where tradie work comes from
For most trades, the Google map results bring in more calls than the website itself. A complete Google Business Profile set up as a service-area business, with every service listed, real job photos and a steady flow of reviews, is the single best marketing investment a tradie can make.
Your website backs that up with genuinely useful service-area content (not fifty copy-paste suburb pages) and technical SEO that tells Google exactly what you do and where. Our local SEO for tradies guide walks through the whole approach, if you'd like to do some of it yourself.
Want to know what this would look like for your business?
Trust signals that win the quote
Customers are letting you into their home, so they're looking for proof you're legitimate. We make these impossible to miss:
- Licence or registration numbers
- Public liability insurance
- Workmanship warranty (if you offer one)
- Real photos of your team, van and jobs
- Google reviews shown in context
- ABN and a real phone number, not just a form
Tools that save you time
Your website should reduce admin, not add to it. Quote requests can include photos so you can price jobs before you visit. If you use job management software such as ServiceM8, Tradify or simPRO, we can link your forms or booking requests so enquiries land where you already work.
We'll also set up call tracking in Google Analytics, so you can see how many calls came from the website each month, not just how many visits.
What a tradie website costs.
Fixed prices, no lock-in. Many tradies start with a Launch site and add local SEO once the phone starts ringing.
| What you need | Typical price (ex GST) | What drives the cost |
|---|---|---|
| Launch site (up to 5 pages) | from $649 | Home, your main services, about and contact, with tap-to-call and a quote form. |
| Grow site (up to 12 pages) | from $1,499 | A page for every service, service-area content, project gallery and full on-page SEO. |
| Local SEO | $199/month | Google Business Profile management, reviews strategy and citations. Month to month. |
| Google Business Profile setup | Included | Checked and completed as part of every Launch and Grow website. |
Guide prices only. You get a fixed quote after a free call, and it only changes if the scope does. See all packages and pricing.
How a tradie website gets built.
Free 15-minute call
We talk about your business, your customers and what the site needs to do. You get honest advice, even if we're not the right fit.
Fixed-price proposal
A written scope, timeline and fixed price within two business days. No hourly billing and no surprise invoices.
Design
We design the key pages around what your customers need to see before they call. You review real layouts, not mood boards.
Build and SEO
Hand-built, fast and mobile-first, with page titles, schema markup, redirects and analytics set up before launch.
Launch and handover
We launch, submit your sitemap to Google, train you to make edits and fix anything you spot in the first 30 days.
Questions, answered.
Something we haven't covered? Just ask.
Referrals still check you out online. When a neighbour recommends you, most people search your business name before calling. A professional site and Google profile turn that recommendation into a booked job instead of a lost one.
Where you can, yes. Even "call-outs from $X" or typical price ranges for common jobs filter out tyre-kickers and build trust. For bigger jobs, explain what affects the price and invite a quote.
Ask at the moment the customer is happiest, usually when the job is finished. Send a direct review link by SMS the same day. Reply to every review. Never buy or incentivise reviews; it breaches Google's policies and Australian Consumer Law.
In Google Maps, you'll rank best near your business location. In normal search results, genuinely useful service-area pages on your website help you appear for the suburbs you cover.
A new site with a well-set-up Google Business Profile often brings first calls within weeks, mostly from searches for your business name and very specific jobs. Competitive searches like "plumber Melbourne" take months of steady local SEO.
Usually, yes. Most job management tools offer booking or enquiry forms we can embed or link, so enquiries flow straight into your existing system.
Related pages.
- Local SEO for tradiesHow trades businesses get more calls from Google.
- Local SEO and Google Business ProfileGet into the map pack in the suburbs you serve.
- Web design MelbourneWhat's included in every Bluebill website.
- South-east MelbourneHome to a large share of Melbourne's trades businesses.
- Elite Electric Services websiteA live site we built for a Melbourne electrician.
- Free website auditSee how your site and profile stack up.
More calls, fewer tyre-kickers.
Book a free 15-minute call. We'll look at your current site and Google profile and tell you what would bring in more work.