Physio, dental & allied health
Websites and SEO for Melbourne health clinics.
Clinic websites that make booking easy, explain your services clearly and follow Australia's health advertising rules.
What a health clinics website needs
- Online booking
- Practitioner profiles
- A page per service
- AHPRA-aware copy
- Health fund and Medicare info
- Secure intake
Quick answer
What does a health clinic website need?
A clinic website needs online booking, a clear page for each service and practitioner, your location, parking and accessibility details, and health fund or Medicare information. In Australia it must also follow AHPRA's advertising rules: no testimonials about clinical care, no misleading claims and no guaranteed outcomes.
AHPRA-aware by design
If your practitioners are registered with AHPRA (physiotherapists, dentists, chiropractors, osteopaths, psychologists and more), your website counts as advertising under the National Law. That means no testimonials about clinical aspects of care, no misleading or exaggerated claims, no offers that encourage unnecessary treatment, and care with titles like "specialist".
We write and structure clinic websites with these rules in mind from the start, so you're not rewriting pages after a complaint. Reviews people leave on Google are not your advertising, but you shouldn't republish them on your website. (This is general information, not legal advice. For anything unusual, check AHPRA's advertising guidelines or your professional association.)
Booking without the phone tag
Patients increasingly expect to book online, often outside business hours. We connect the practice software you already use, such as Cliniko, Nookal, Halaxy, HotDoc or HealthEngine, so "Book online" works from every page, every practitioner profile and your Google Business Profile.
Pages for every service and practitioner
Health is what Google calls a "your money or your life" topic, so it looks hard for signs of real expertise. Practitioner profiles with qualifications, registration details and areas of interest help patients choose and help Google trust the site.
Separate pages for your main services (sports physio, dry needling, clinical Pilates, children's dentistry and so on) answer the questions patients ask and rank for the searches they make.
- Practitioner bios with qualifications and registration
- One page per core service or condition
- Health fund, Medicare and NDIS information
- Parking, public transport and accessibility details
- What to expect at a first appointment
- Clear fees or fee ranges
Want to know what this would look like for your business?
Local search for clinics
"Physio near me" and "dentist [suburb]" are decided mostly in the map results. A complete Google Business Profile with the right categories, services, photos and a steady flow of reviews is essential, and Google also allows individual practitioner profiles in some cases.
Privacy and patient trust
Health information is sensitive under the Privacy Act. We keep website contact forms for general enquiries only and route anything clinical through your practice software's secure intake forms, rather than plain email. Your privacy policy explains clearly what's collected and why.
What a clinic website costs.
Fixed prices, no lock-in. Practice software subscriptions are paid directly to the provider.
| What you need | Typical price (ex GST) | What drives the cost |
|---|---|---|
| Launch site | from $649 | Home, services, team, fees and booking, connected to your practice software. |
| Grow site | from $1,499 | Pages for each service and practitioner, patient information and full on-page SEO. |
| Multiple locations | Custom quote | Location pages and profiles, shared booking and practitioner schedules. |
| Local SEO | $199/month | Google Business Profile management, citations and reviews strategy. |
Guide prices only. You get a fixed quote after a free call, and it only changes if the scope does. See all packages and pricing.
How your clinic site gets built.
Free 15-minute call
We talk about your business, your customers and what the site needs to do. You get honest advice, even if we're not the right fit.
Fixed-price proposal
A written scope, timeline and fixed price within two business days. No hourly billing and no surprise invoices.
Design
We design the key pages around what your customers need to see before they call. You review real layouts, not mood boards.
Build and SEO
Hand-built, fast and mobile-first, with page titles, schema markup, redirects and analytics set up before launch.
Launch and handover
We launch, submit your sitemap to Google, train you to make edits and fix anything you spot in the first 30 days.
Questions, answered.
Something we haven't covered? Just ask.
Generally, no: AHPRA's rules prohibit using testimonials about clinical aspects of care in advertising, and your website counts as advertising. Reviews on Google that you don't control are treated differently, but you shouldn't copy them onto your site.
Yes. We embed or link your existing booking system so patients can book from any page, and from your Google profile where supported.
Only if they hold specialist registration with AHPRA. Other practitioners can describe their areas of interest or experience, and we'll word it accordingly.
We write the structure and plain-English copy, but clinical claims come from your practitioners and are approved by them. That keeps the content accurate and compliant.
We keep website forms for general enquiries only and send anything clinical through your practice software's secure forms. That's safer for patients and simpler for you.
Each location gets its own page and Google Business Profile, with its own hours, practitioners and booking link, all under one website.
Related pages.
- Local SEO for clinicsShow up for "near me" health searches.
- Web design MelbourneWhat's included in every Bluebill website.
- Inner east MelbourneA strong market for allied health and dental.
- Our workLive websites we've designed and built.
- Privacy policy exampleHow we handle personal information on our own site.
- Free website auditSee how your clinic's site and profile compare.
Fill your appointment book.
Book a free 15-minute call. We'll look at your clinic's website and Google profile and show you what would bring in more bookings.