Fitzroy, Brunswick, Northcote & Coburg
Web design and SEO for Melbourne's inner north.
Websites for independent businesses in Fitzroy, Collingwood, Brunswick, Northcote and beyond, where customers care about character as much as convenience.
Suburbs we cover
- Fitzroy
- Collingwood
- Brunswick
- Northcote
- Thornbury
- Carlton North
- Clifton Hill
- Coburg
- Preston
Quick answer
What works online for inner north businesses?
Inner north customers are design-literate and loyal to independent businesses, so a generic template works against you. What works is a website with real personality and photos, a strong Instagram-to-website path, accurate Google Maps details for shopping strips like Brunswick Street and Sydney Road, and pages for the specific things you're known for.
Independent by nature
The inner north is built on independent businesses: cafes, bars, breweries, record shops, vintage stores, bakeries, studios and makers along strips like Brunswick Street, Smith Street, Gertrude Street, Sydney Road and High Street. Customers here actively choose local over chains, and they notice when a business looks generic.
That makes the website a brand statement as much as a sales tool. We design sites with real character that still load fast and make it dead simple to book, order or visit.
Businesses we see in the north
The inner north mixes hospitality, creative work and a lot of renovation. Each needs something different from a website:
Hospitality and food
Menus as real web pages, booking and ordering links, and Google profiles that win "brunch Fitzroy" style searches. See cafe and restaurant websites.
Creative studios
Designers, photographers, tattoo artists and makers need portfolios that load fast and enquiry forms that qualify leads.
Wellness
Yoga, Pilates, massage and allied health studios need class timetables, booking and memberships.
Renovation trades
Builders, carpenters and painters working on Victorian terraces and weatherboards need galleries that show period work. See websites for tradies.
Want to know what this would look like for your business?
From Instagram to the front door
For many inner north businesses, Instagram is the main discovery channel. But Instagram doesn't rank on Google, and the link in bio opens a slow in-app browser. A fast landing page for social visitors, with your current specials and a clear next step, turns followers into customers.
Meanwhile, your Google Business Profile catches everyone searching nearby, from locals to people visiting from across town for the weekend.
Heritage renovation and trades
The inner north's older housing stock keeps a lot of trades busy, and heritage overlays in parts of the area add planning complexity. Builders and trades who explain their experience with period homes, show real before-and-after projects and answer common heritage questions on their site give homeowners the confidence to call.
What a website costs in the inner north.
The same fixed prices apply everywhere. Most independent venues and studios start with a Launch or Grow site.
| What you need | Typical price (ex GST) | What drives the cost |
|---|---|---|
| Launch site | from $649 | A characterful site for a venue, shop or studio, with booking or ordering built in. |
| Grow site | from $1,499 | More pages: services, portfolio, events, functions and full on-page SEO. |
| Online shop | Custom quote | For makers and boutiques selling online as well as in store. |
| Local SEO | $199/month | Google Business Profile, photos, posts and reviews. |
Guide prices only. You get a fixed quote after a free call, and it only changes if the scope does. See all packages and pricing.
How we work with you.
Free 15-minute call
We talk about your business, your customers and what the site needs to do. You get honest advice, even if we're not the right fit.
Fixed-price proposal
A written scope, timeline and fixed price within two business days. No hourly billing and no surprise invoices.
Design
We design the key pages around what your customers need to see before they call. You review real layouts, not mood boards.
Build and SEO
Hand-built, fast and mobile-first, with page titles, schema markup, redirects and analytics set up before launch.
Launch and handover
We launch, submit your sitemap to Google, train you to make edits and fix anything you spot in the first 30 days.
Questions, answered.
Something we haven't covered? Just ask.
That's the point. Every site is designed from scratch around your brand, photos and voice. No templates that look like everyone else's.
Instagram is brilliant for loyal followers but invisible to Google searches. A website catches people searching nearby and gives followers a faster way to book, order or visit.
Yes. We build fast portfolios with properly compressed images, project pages that rank for your services and enquiry forms that ask the right questions.
Yes. We build Shopify stores and simple shops for makers and boutiques, with click and collect for local customers. See ecommerce websites.
We're Melbourne-based and happy to meet in person or on video, whichever suits you.
Related pages.
- Websites for cafes and restaurantsMenus, bookings and Google Maps for venues.
- Websites for beauty salonsBooking and treatment pages for studios.
- Ecommerce websitesOnline shops for makers and boutiques.
- Local SEOWin the map results on your street.
- Melbourne CBDWeb design for city businesses.
- Free website auditSee what's holding your site back.
Keep it independent. Get found.
Book a free 15-minute call. We'll show you how to turn more local searches and followers into customers.