Real estate agencies
Websites and SEO for Melbourne real estate agents.
Agency websites that win appraisals, not just buyer clicks. Listing feeds, agent profiles and suburb knowledge that sets you apart.
What a real estate website needs
- Appraisal requests
- CRM listing feed
- Agent profiles
- Suburb guides
- Statements of Information
- Rental appraisals
Quick answer
Do real estate agents need a website if they list on the portals?
Yes. Portals like realestate.com.au and Domain bring buyers to listings, but they don't win you vendors. Your own website is where homeowners compare agents before choosing who to call for an appraisal. It should showcase recent sales, agent profiles and local market knowledge, and make requesting an appraisal easy.
Win the appraisal, not just the buyer
Buyers will find your listings on the portals no matter what your website looks like. Vendors are different: they check out two or three agencies before they pick up the phone, and your website is a big part of that decision.
We design agency sites around the vendor journey: recent sales and results, agent profiles, a clear selling process, and an appraisal request form that's short enough to actually be filled in.
Listings that sync automatically
Nobody wants to enter a listing twice. We connect your website to your CRM or listing software (such as Rex, AgentBox, VaultRE or Box+Dice) via the standard REAXML feed or the provider's API, so listings, sold results and open times update automatically.
Victorian listings also need a Statement of Information, and we make sure it's easy to find on every relevant listing page.
Suburb pages worth reading
Suburb pages are an agency's best SEO opportunity and most agencies waste it with a few generic lines. We help you publish genuinely useful local guides: streets and pockets, schools, transport, recent sales and what's driving the market, written from your agents' real experience.
That's content portals can't copy, and it shows vendors you know their area better than anyone.
Want to know what this would look like for your business?
Agent profiles that build trust
People choose agents, not logos. Each agent gets a profile with their story, recent sales, the suburbs they know and a direct way to get in touch. Profiles also help agents appear when vendors search their name after a referral.
Property management leads
Rent rolls are valuable, and landlords search differently from vendors. A dedicated property management section with a rental appraisal form, your fees or fee structure and a clear explanation of how you look after owners turns landlord searches into new managements.
What an agency website costs.
Fixed prices, no lock-in. Listing feed setup depends on your CRM provider, which we'll confirm on the call.
| What you need | Typical price (ex GST) | What drives the cost |
|---|---|---|
| Agent profile site | from $649 | A personal site for an individual agent: profile, sales, reviews and appraisal requests. |
| Agency website | from $1,499 | Listings feed, agent profiles, appraisal and rental appraisal forms, suburb pages. |
| Multi-office or custom search | Custom quote | Several offices, advanced property search and CRM integrations. |
| Local SEO and content | $499/month | Suburb guides, Google Business Profile and on-page SEO, month to month. |
Guide prices only. You get a fixed quote after a free call, and it only changes if the scope does. See all packages and pricing.
How your agency site gets built.
Free 15-minute call
We talk about your business, your customers and what the site needs to do. You get honest advice, even if we're not the right fit.
Fixed-price proposal
A written scope, timeline and fixed price within two business days. No hourly billing and no surprise invoices.
Design
We design the key pages around what your customers need to see before they call. You review real layouts, not mood boards.
Build and SEO
Hand-built, fast and mobile-first, with page titles, schema markup, redirects and analytics set up before launch.
Launch and handover
We launch, submit your sitemap to Google, train you to make edits and fix anything you spot in the first 30 days.
Questions, answered.
Something we haven't covered? Just ask.
Yes. Most Australian real estate CRMs publish listings via REAXML or an API. We connect it so listings, sold results and inspection times update without double entry.
Not for individual listings, and it doesn't need to. Your site's job is to win vendors and landlords, and to rank for your agency name, agents and local market searches the portals don't cover well.
Make the form short, put it on every page, show recent sales and results nearby, and publish suburb content that proves your local knowledge. Then follow up fast.
Yes, if they're genuinely useful. Thin pages with a paragraph of generic text don't rank and can hurt. Detailed guides written from real local experience are one of the best things an agency can publish.
Yes. Each agent gets a profile with their listings, sales, suburbs and contact details, which also helps them show up when people search their name.
Yes. A dedicated landlord section with a rental appraisal form and a clear explanation of your service turns landlord searches into enquiries.
Related pages.
- SEO for real estateRank for your agency, agents and suburbs.
- Web design MelbourneWhat's included in every Bluebill website.
- Western suburbsMelbourne's fastest-growing property markets.
- Inner east MelbourneEstablished, competitive agency markets.
- Website redesign checklistIs your agency site costing you appraisals?
- Free website auditSee how your agency site compares.
Win more appraisals.
Book a free 15-minute call. We'll look at your agency website and show you how to turn more visitors into vendors.