Hair, beauty & wellness
Websites and SEO for Melbourne beauty salons.
Beautiful, fast salon websites that turn Instagram followers and Google searches into booked appointments.
What a beauty salons website needs
- Two-tap booking
- Treatment pages with prices
- Galleries of your work
- Instagram landing page
- Gift vouchers
- Google reviews
Quick answer
What should a beauty salon website have?
A salon website should let people book in two taps, show every treatment with its price and duration, and prove your skill with a real gallery of your work. It should connect to your booking system, match your Google Business Profile, and load fast inside Instagram's in-app browser, where many clients first tap through.
Booking in two taps
Most salon clients already know what they want. The job of your website is to get them into your booking system as fast as possible. We connect the platform you already use (such as Fresha, Timely, Kitomba or Square Appointments) so "Book now" is on every page and every treatment.
Deposits and clear cancellation policies can live right in the booking flow, which cuts no-shows without awkward conversations.
From Instagram to booked
For many salons, Instagram is the shop window and the website is the till. When someone taps your link in bio, the page opens in Instagram's own browser, often on mobile data. If it's slow or cluttered, they close it and keep scrolling.
We build a fast landing page for social visitors with your current offers, most popular treatments and the booking button front and centre.
Want to know what this would look like for your business?
Cosmetic treatments and advertising rules
If you offer cosmetic injectables or other procedures performed by health practitioners, Australian advertising rules apply. Prescription-only medicines can't be advertised to the public by name, and AHPRA's guidelines limit testimonials and before-and-after images. We write copy that stays within the rules while still explaining your services clearly. (This is general information, not legal advice.)
Reviews, vouchers and local search
A complete Google Business Profile with your treatments, photos and a booking link is how new clients nearby find you. Some booking platforms also connect to Google so clients can book straight from your profile.
Gift vouchers and retail products can be sold online too, which is especially handy before Christmas and Mother's Day.
What a salon website costs.
Fixed prices, no lock-in. Booking system subscriptions are paid directly to the provider.
| What you need | Typical price (ex GST) | What drives the cost |
|---|---|---|
| Launch site | from $649 | Home, treatments and prices, gallery, about and booking, connected to your booking system. |
| Grow site | from $1,499 | A page for each key treatment, social landing page, gift vouchers and full on-page SEO. |
| Salon with product shop | Custom quote | A full online store for retail products alongside bookings. |
| Local SEO | $199/month | Google Business Profile, photos, posts and reviews, month to month. |
Guide prices only. You get a fixed quote after a free call, and it only changes if the scope does. See all packages and pricing.
How your salon site gets built.
Free 15-minute call
We talk about your business, your customers and what the site needs to do. You get honest advice, even if we're not the right fit.
Fixed-price proposal
A written scope, timeline and fixed price within two business days. No hourly billing and no surprise invoices.
Design
We design the key pages around what your customers need to see before they call. You review real layouts, not mood boards.
Build and SEO
Hand-built, fast and mobile-first, with page titles, schema markup, redirects and analytics set up before launch.
Launch and handover
We launch, submit your sitemap to Google, train you to make edits and fix anything you spot in the first 30 days.
Questions, answered.
Something we haven't covered? Just ask.
Yes. We link or embed your existing booking system so clients can book from every page without you changing how you run the salon.
Instagram is great for inspiration, but it doesn't rank on Google and you don't own it. A website captures people searching for treatments near them and gives your social followers a fast way to book.
Yes. Clients expect to see prices and durations before they book, and clear pricing reduces the number of "how much is..." messages you answer.
Yes. Many booking platforms include vouchers, or we can add a simple voucher shop to your site.
For most beauty treatments, yes, with the client's permission. For cosmetic procedures by health practitioners, AHPRA guidelines restrict how they can be used, so we'll help you stay compliant.
Ask while the client is admiring the result, and follow up with a direct review link by SMS. Reply to every review and never offer discounts for them.
Related pages.
- Local SEO for salonsGet found for treatment searches near you.
- Online shop and vouchersSell retail products and gift vouchers online.
- Inner east MelbourneRichmond, Hawthorn and Camberwell's beauty scene.
- Our workLive websites we've designed and built.
- Google Business Profile guideStep-by-step profile optimisation.
- Free website auditSee how your site and profile compare.
A salon site that books itself.
Book a free 15-minute call. We'll show you how to turn more followers and searches into appointments.