Website redesign
Website redesign in Melbourne, without losing rankings.
A faster, clearer website that brings in more enquiries, rebuilt carefully so the rankings and traffic you already have come with you.
Quick answer
When should a small business redesign its website?
Redesign when your site takes more than three seconds to load on a phone, is hard to update, doesn't explain what you do within five seconds, or has stopped bringing in enquiries. If the structure and content are sound, a speed and SEO fix-up may be enough. Any redesign should keep or redirect every existing URL.
Signs your site is costing you customers
Old websites rarely fail loudly. They just quietly send people to competitors. Watch for these signs (our redesign checklist covers them in detail):
- It takes more than three seconds to load on a phone
- You can't update it without calling someone
- The phone number isn't tappable on mobile
- Enquiries have dropped while searches haven't
- It still mentions services you no longer offer
- You're embarrassed to send people to it
Redesign or fix-up?
Not every tired website needs replacing. If the platform is solid and the content is good, we can often speed it up, fix the SEO basics and improve the key pages for a fraction of the cost of a rebuild.
A full redesign makes sense when the platform itself is the problem (slow page builders, abandoned themes, a system nobody can edit) or when the site no longer reflects what the business does. Our free website audit will tell you honestly which camp you're in.
Want to know what this would look like for your business?
How we protect your rankings
The biggest risk in any redesign is losing the Google traffic you already have. It happens when URLs change without redirects, when pages that ranked get cut, or when a new site launches with indexing switched off. We plan for all three:
- Crawl and record every URL on your current site
- Map each old URL to its new home with a 301 redirect
- Keep and improve content that already ranks
- Carry over titles, descriptions and schema
- Check indexing and submit the new sitemap on launch day
- Watch Search Console for errors for 30 days after launch
What changes, and what stays
You keep your domain name, your email and your Google Business Profile. Nothing changes for your customers except a faster, clearer site.
What changes is everything that's holding you back: slow code, confusing navigation, pages that don't match what people search for, and missing calls to action. We'll also move you onto a modern platform you can edit yourself.
What a redesign costs.
Redesigns are priced like new builds, with redirect mapping and migration included, so there are no surprise extras for protecting your rankings.
| What you need | Typical price (ex GST) | What drives the cost |
|---|---|---|
| Speed and SEO fix-up | Quoted after audit | For sites with good bones: speed, technical SEO and key page improvements without a rebuild. |
| Small site redesign (up to 5 pages) | from $649 | New design and build, with redirects and content carried over. |
| Larger redesign (up to 12 pages) | from $1,499 | Restructured service pages, copywriting help and full on-page SEO. |
| Store or complex migration | Custom quote | Online stores, large blogs or platform changes with hundreds of URLs. |
Guide prices only. You get a fixed quote after a free call, and it only changes if the scope does. See all packages and pricing.
How a redesign runs.
Free 15-minute call
We talk about your business, your customers and what the site needs to do. You get honest advice, even if we're not the right fit.
Fixed-price proposal
A written scope, timeline and fixed price within two business days. No hourly billing and no surprise invoices.
Design
We design the key pages around what your customers need to see before they call. You review real layouts, not mood boards.
Build and SEO
Hand-built, fast and mobile-first, with page titles, schema markup, redirects and analytics set up before launch.
Launch and handover
We launch, submit your sitemap to Google, train you to make edits and fix anything you spot in the first 30 days.
Questions, answered.
Something we haven't covered? Just ask.
Not if it's done properly. Rankings drop when URLs change without redirects or good content is removed. We map every old URL, keep what ranks and monitor Search Console after launch. A short wobble of a week or two is normal; lasting drops are not.
Yes. Your domain and email stay exactly as they are. We only change where the website itself is hosted.
Yes. We carry over anything that's accurate and performing well, and improve or rewrite the rest. Pages that rank are updated carefully rather than replaced.
Usually three to six weeks, depending on the number of pages and how quickly content and feedback come back. Your old site stays live until the new one is ready.
Yes. We regularly move sites off slow page builders and templates, and recommend the platform that suits how you want to manage the site after launch.
It stays live until launch day, then we switch over with redirects in place. We keep a full backup of the old site in case you ever need something from it.
Related pages.
- Website redesign checklistSigns your small business site is costing you customers.
- Web design MelbourneWhat you get with a new Bluebill website.
- SEO MelbourneKeep climbing after launch with month-to-month SEO.
- Ecommerce websitesMoving an online store? We migrate without losing sales.
- Not showing on Google?Common reasons a site disappears from search.
- Free website auditFind out whether you need a redesign or a fix-up.
Time for a fresh start?
Book a free 15-minute call and we'll tell you honestly whether your site needs a redesign or just a tune-up.