Elite Electric Services: a website that gets the call.Elite Electric Services:a website that gets the call.

Elite Electric Services is an owner-operated electrical contractor working across Melbourne and regional Victoria. The business takes on domestic, commercial and industrial jobs, and it answers emergency call-outs around the clock.

That means two very different visitors. One has lost power at night and wants a licensed electrician on the phone straight away. The other is planning a switchboard upgrade or an EV charger and will compare a few electricians before asking for a quote. The site had to work for both without getting in either one's way.

The finished site has a home page, a page for each service, a page for each suburb the business focuses on, a gallery of finished jobs, an about page and a contact page.

• An emergency call bar fixed to the top of every page
• The REC number and insurance on the first screen
• Eight service pages, each with its own questions and answers
• Five suburb pages for the area around Essendon
• A work gallery of real jobs
• A "Get a quote" button that stays in the header

The emergency bar is the first thing on every page. It's a single line with a call button, so nobody has to scroll or open a menu to find the number. On a phone, tapping it starts the call.

Right under the main heading, the home page shows the things a worried customer checks before they dial: that the business is licensed and insured, that it handles emergencies at any hour and that it gives written quotes. None of that is hidden on an about page.

Each of the eight services has its own page: domestic, commercial and industrial electrical, switchboards and safety, EV charger installs, repairs and emergencies, data and security, and CCTV. People search for the job they need, so each page is written around one job and can show up for it.

Every service page explains what the work involves in plain language, lists what's included and ends with the questions customers usually ask. The EV charger page, for example, answers whether a switchboard upgrade is needed and whether a charger can run off solar.

If you run a trade business, our guide to electrician website design explains why we structure sites this way.

The site has five suburb pages: Essendon, Keilor East, Avondale Heights, Niddrie and Strathmore. They cover the area the business most wants work in. We kept the list short on purpose.

Dozens of near-identical suburb pages are easy to generate, and Google treats them as spam. A handful of pages for places the business really works in is better for customers and safer for rankings. Our local SEO page covers how suburb pages and a Google Business Profile work together.

The site is live, and you can visit it here. We haven't published enquiry or ranking numbers because we only share figures a client has confirmed. When there are numbers we can stand behind, they'll go on this page.